COO

Do you share our passion for e-bikes, to create a new category in mobility and disrupt what is exiting today? Viiala is a Swiss-based mobility company redefining what cycling stands for: from one option among many to the option people actively choose. Viiala wants to challenge and disrupt the cycling industry. Viiala is building the next generation of premium e-bikes, with R&D hubs in Switzerland and Dubai. Unveiled in 2025 as part of the Honourable Merchants Group and launching its inaugural bi…